Due to the widespread use of smartphones, QR Codes are used mostly for mobile marketing purposes these days. Marketers benefit from QR Codes by being able to add digital content such as websites, videos, PDFs, photo galleries or contact details to print media such as flyers, posters, product catalogs and business cards

With QR Code Generator, QR Codes can be generated within seconds and in three simple steps. First, choose a function for your Code. Second, import the content you want to offer to your customers and optionally give it a unique look and feel by adjusting the colors and uploading a logo to it. Have you finished it yet? Your Code will then be ready to download and print.

Yes. Thanks to its high level of error tolerance, it is possible to modify the QR Code to a certain extent without affecting its readability. For example, you can choose new foreground and background colors, place your company logo right in the middle of the Code, and change the design of the three distinct corner points. Remember to make sure your Code actually works by testing it in practice with several smartphones and a QR Code reader.

With Dynamic QR Codes, functions and their destination addresses can be edited - even if they are already printed. They also allow the collection of statistics regarding the number of scans and location, as well as the exact date and time of access. Dynamic Code uses a so-called short URL that forwards users to your destination address. Static Code does not provide these features but links directly to your content without any short URLs.

Scans can be measured or "tracked" with dynamic QR codes. A forwarding URL is connected to the respective provider's server that collects the relevant data. All this real-time information will be available to you directly in your account.

We recommend that you use a high-resolution file format for printing. Besides JPG and PNG files, vector formats such as EPS and SVG are also suitable. The latter two formats are especially useful for larger print sizes because they can be enlarged without losing quality. To be safe, always do a real test before publishing.

In addition to the file format involved, other aspects should also be considered. To print QR Code, you need a barcode printer. Barcode printing size is determined in relation to the number of characters encoded. If a lot of content is encrypted, more capacity is needed. A code size of approximately 2 x 2 cm is sufficient in most cases. It is better to avoid uneven printing paper surfaces. Wrinkles on flyers and brochures can also adversely affect the readability of the Code.

To decode a QR Code, all you need is a mobile phone or tablet and a QR code reader installed on that device. These QR Code readers are available for free to download from all App Stores. To scan the Code, just launch the App and wait until the camera automatically detects it. Within a few seconds, the encrypted content is displayed on the screen. As a benchmark for an app's quality, you can refer to the average review rating in the App Store.

Put yourself in your target audience's shoes and ask yourself if you would scan the Code you're looking at. Are you excited about the Code that will be revealed? Do you expect value or useful information from it? Users make an effort to engage with your ad and expect something in return for doing so. Present your content perfectly using a mobile website that is adjusted to the respective display size and makes it easier for users to navigate through it. Provide value-added content and make your Code appealing to people by using Use various customization options. A simple call to action like "Scan this Code to learn more" has also proven successful and will certainly encourage more people to see the content behind the Code.

As early as 1994, people were taking advantage of the practical features of QR Codes: Denso Wave, a subsidiary of Japanese supplier Toyota Denso, developed them to mark components to speed up the process. logistics for the production of their cars. In their country of origin, the use of QR Codes is so well established that even the Japanese Immigration Office has included them in their residence permits. Meanwhile, QR Codes have made their way to Europe over the past few years and are standardized internationally now. What makes QR Codes especially advantageous is that up to 30% of their surface can be damaged, dirty, or altered in many other ways without affecting their readability and functionality.

The conceivable applications are almost limitless. Especially when encoding URLs, many different things are possible. These include home pages, product pages, videos, photo galleries, coupon codes, contests, contact forms or any other type of online forms, social media sites. Many other contents do not even require the phone being used to be connected to an active internet connection. For example, those assets include schedule events, WiFi connections, or vCards containing personal contact information that can then easily be added to the address book. QR codes can be placed on websites, print advertisements, products or any other flat surface.