Free & open source alternatives to Google Analytics

4 free web analytics apps to use instead of Google Analytics by Google

The best free alternative to Google Analytics is Matomo. As complete as GA, with a WordPress plugin and import of your old GA data.

Other great options: Umami, Plausible and PostHog.

Quick pick: Full GA-style reporting: Matomo. Simple, lightweight and cookie-free: Umami. Product analytics with session replay: PostHog.

Reviewed November 2026 against each vendor's official website.

Official ways to use Google Analytics for free

Google Analytics 4 is already free. People look for alternatives because they want to own their data, get easier-to-read reports, avoid being blocked by ad blockers, or skip the cookie banner.

Free plans and trial lengths are set by the vendor and can change. Check the official website before signing up.

4 best alternatives to Google Analytics

Matomo

Web & online business HealthGood (85/100)22,013

Open sourceTechnical setup

As complete as GA, with a WordPress plugin and import of your old GA data.

Open-source Google Analytics alternative: pageviews, sources, goals and e-commerce. You own the data.

Reports as complete as GA, in many languages
WordPress plugin available
Imports historical Google Analytics data

Platforms: Self-hosted · Web

Matomo details Official website ↗

Umami

Web & online business HealthGood (100/100)39,982

Open sourceSome learning curve

A single, easy-to-read dashboard and a lightweight script.

Lean open-source web analytics without cookies, easier to read than Google Analytics.

A single, easy-to-read dashboard
Lightweight script, no cookie banner needed

Platforms: Self-hosted · Web

Umami details Official website ↗

Plausible

Web & online business HealthGood (92/100)29,793

Open sourceSome learning curve

Privacy-friendly and cookie-free.

Privacy-friendly open-source web analytics, free to self-host as the Community Edition.

Very small script, no cookies
Compact one-page dashboard

Platforms: Self-hosted · Web

Plausible details Official website ↗

PostHog

Web & online business HealthGood (85/100)40,696

Open sourceSome learning curve

Funnels, session replay, A/B tests and surveys.

Open-source product analytics suite: traffic, funnels, session replay, A/B tests and surveys. The cloud free tier covers 1 million events a month.

Many tools in one: analytics, session replay, A/B tests
Generous free tier

Platforms: Web · Self-hosted

PostHog details Official website ↗

Quick comparison

App	Type	Platforms	Ease of use	GitHub stars
Matomo	Open source	Self-hosted, Web	Technical setup	22,013
Umami	Open source	Self-hosted, Web	Some learning curve	39,982
Plausible	Open source	Self-hosted, Web	Some learning curve	29,793
PostHog	Open source	Web, Self-hosted	Some learning curve	40,696

Open source: anyone can use, study and modify it, including businesses. Free: no cost, but the code is closed. Freemium: a lasting free plan with paid tiers for extra features. Source available: code is public but the license adds conditions.

FAQ

What is the best free alternative to Google Analytics?

The most popular picks are Matomo, Umami, Plausible and PostHog. Full GA-style reporting: Matomo. Simple, lightweight and cookie-free: Umami. Product analytics with session replay: PostHog.